R E D E S I G N

365 Packaging

After almost a decade on-shelf in an existing design, we re-branded nearly three thousand 365 by Whole Foods Market products. Clean, joyful and full of color, the new design lights up our aisles and radiates youthful energy on our customers’ countertops. Drool-worthy food photography, streamlined typography and bold illustrations that draw from nature combine to create a modern, whimsical look.